Product Shop — Module Specification

/modules/product-shop

Page purpose (Design Standard — non‑negotiable)

This page positions Product Shop as Primoro’s one‑off, clinician‑recommended purchasing module, allowing patients to buy dental products directly through the Primoro mobile app.

Product Shop is designed for ad‑hoc purchases (for example electric toothbrushes or accessories), working alongside subscriptions without replacing them.

Tone: calm, clinical, reassuring, modern.

Style: healthcare‑first — not retail‑heavy, not promotional.

This page must communicate

• Product Shop enables one‑off purchases, not recurring plans
• Products are clinician‑recommended, not an open marketplace
• Purchases happen inside the Primoro mobile app
• Payments and fulfilment are handled without operational burden on the practice
• All messages and updates flow via the Communication Hub and Primoro app
• Product Shop complements Hygiene Subscriptions, it does not compete with them

This page is not

• a subscription
• an Amazon‑style shop
• a discount or promo‑led marketplace
• a stock‑management system description

Hero

Product Shop — trusted products, available instantly

Let patients purchase recommended dental products directly through your app — without holding stock or managing fulfilment.

Product Shop gives practices a simple way to turn product recommendations into seamless, one‑off purchases, delivered directly to the patient.

CTAs → Request a demo (/request-a-demo) → Explore the Primoro platform

What Product Shop does

Product Shop allows patients to purchase clinician‑recommended oral care products directly through the Primoro mobile app.

During or after an appointment, clinicians can recommend products, and patients can choose to purchase them immediately — without additional conversations, payment links, or stock handling.

Product fulfilment and delivery are handled automatically, keeping the experience friction‑free for both patient and practice.

Core capabilities (Design Standard)

1) Clinician‑recommended products

• Products are recommended by clinicians or hygienists
• Recommendations appear clearly in the patient app
• Reinforces trust and supports adherence to home‑care advice
• Avoids the feel of general retail or upselling

Design intent:

Recommendation context should always be visible — “recommended by your care team”, never “popular products” or “customers also bought” language.

2) One‑off, in‑app purchasing

• Patients browse and purchase within the Primoro app
• Simple, familiar shopping experience
• Clear pricing and checkout
• Order confirmation and history visible in‑app

Design intent:

This should feel like a native part of the app — not a bolted‑on shop.

3) No stock or logistics for the practice

• Products are fulfilled via Primoro’s supplier network
• Delivered directly to the patient (or optional practice pickup)
• No inventory management required by default

Design intent:

Practices should feel zero friction — no “retailer” mindset required.

4) Payments, orders, and visibility

• Payments handled securely within Primoro
• Practices have visibility of orders and outcomes
• Patients can track delivery or pickup status in‑app

Design intent:

Transparency without operational complexity.

5) Product history in the patient record

• Purchased products visible to the care team
• Supports follow‑up conversations and future recommendations
• Reinforces continuity of care

Design intent:

Product purchase history should inform care — not replace it.

6) Engagement & follow‑up (optional)

Product Shop supports light, supportive follow‑up after purchase.

This may include:

• reminders to replace consumables (for example brush heads)
• guidance on using recommended products
• gentle post‑purchase check‑ins

All engagement:

• is optional
• is supportive, not promotional
• does not affect access to care or purchasing

Design intent:

Helpful, calm nudges — never sales pressure.

Product Shop vs Hygiene Subscriptions (clarity block)

Product Shop

• One‑off purchases
• Patient‑initiated
• Ideal for larger or ad‑hoc items (e.g. electric toothbrushes)
• Pay once, delivered once

Hygiene Subscriptions

• Ongoing, recurring care
• Bespoke, clinician‑configured
• Predictable monthly pricing
• Designed for repeat consumables

Both modules can be used independently or together.

How it fits within Primoro

Product Shop works alongside:

• Hygiene Subscriptions — for recurring home‑care items
• Care Plan Subscriptions — for clinical memberships
• Patient Mobile App — browsing, purchasing, engagement
• Communication Hub — confirmations, updates, and support
• Optional Finance and Inventory modules

All product‑related activity flows through the Communication Hub and is delivered to patients via the Primoro mobile app.

Frequently asked questions

Is Product Shop a subscription?

No. Product Shop is for one‑off purchases only.

Do practices need to hold stock?

No. Products are fulfilled automatically via Primoro’s supplier network unless a practice chooses to offer pickup.

Can patients buy items like electric toothbrushes?

Yes. Product Shop is ideal for larger or occasional purchases that don’t belong in subscriptions.

How do payments work?

Payments are completed securely in the Primoro app at the time of purchase.

How do Product Shop and Hygiene Subscriptions work together?

Subscriptions handle repeat care items. Product Shop supports flexible, ad‑hoc purchases alongside them.

Who handles delivery and support?

Fulfilment and delivery are handled automatically, with updates and communications delivered through the app.

Final CTA

Turn recommendations into effortless patient purchases.

→ Request a demo (/request-a-demo) → Explore the Primoro platform

Status

Product Shop — Module Specification (Designer‑Ready) v1.0

Aligned to Design Standard

Separated cleanly from technical specification

Ready for UI/UX and visual design