Hygiene Subscriptions — Module Specification

/modules/hygiene-subscriptions

Page purpose (Design Standard — non‑negotiable)

This page positions Hygiene Subscriptions as Primoro’s clinician‑led, product‑based membership module, enabling practices to offer personalised oral‑care subscriptions recommended by hygienists and delivered automatically to patients’ homes.

Unlike Care Plan Subscriptions (which cover clinical visits), Hygiene Subscriptions focus on at‑home preventive care, extending the hygienist’s recommendations beyond the chair.

This page must communicate

• Hygiene Subscriptions is an optional ROADMAP module within Primoro’s Membership & Commerce capabilities
• Each subscription is built chair‑side by the hygienist, designed specifically for the individual patient
• Subscriptions have a minimum 3‑month commitment, followed by a rolling notice period to cancel
• Billing and fulfilment are fully automated via Primoro
• The Primoro patient mobile app is the default experience for enrolment and ongoing management

This page is not

• a clinical care plan
• a fixed retail “kit” or pre‑bundled product box
• a long‑term contract or locked‑in subscription

Tone: modern, clinician‑led, patient‑friendly, non‑technical.

Hero

Hygiene Subscriptions — personalised care, delivered automatically

Create bespoke oral‑care subscriptions with your hygienist — patients can join instantly or later in the app.

Hygiene Subscriptions allow hygienists to recommend personalised product plans during appointments, with monthly pricing calculated in real time and home delivery handled automatically.

CTAs → Request a demo (/request-a-demo) → Explore the Primoro Platform

What Hygiene Subscriptions do

Hygiene Subscriptions enable practices to offer clinician‑defined oral‑care product subscriptions tailored to each patient’s needs, habits, and preferences.

During a hygiene appointment, the hygienist:

• selects appropriate oral‑care products
• defines how often each product should be supplied
• reviews the personalised plan and price with the patient in real time

Patients can sign up immediately in‑clinic or complete enrolment later through the mobile app. Once active, billing and delivery run automatically.

Core capabilities (Design Standard)

1) Chair‑side personalised plan builder

• Hygienists create bespoke plans during appointments

• Select the required sundries from each hygiene category, for example:

• Interdental cleaning (e.g. interdental brushes or silicone picks)

• Toothbrushes and brush heads (manual or electric, including specialist designs)

• Toothpastes (standard, sensitive, or high‑fluoride where clinically appropriate)

• Rinses and gels (for gum health, inflammation control, or healing support)

• Floss and flossing aids

• Specialty brushes (e.g. interspace or precision cleaning)

• Plaque‑disclosing aids (optional educational support for patients)

• Define individual supply intervals (monthly, bi‑monthly, quarterly)

• Review the full plan and price live with the patient

There are no preset kits — every plan is patient‑specific.

2) Flexible, evolving subscriptions

• Plans are designed to change over time
• Products and intervals can be updated as needs evolve
• No cancellation, restart, or re‑signing required

This supports ongoing clinician‑led care rather than static bundles.

3) Real‑time transparent pricing

• Monthly price calculated automatically as the plan is built
• Pricing reflects selected products and delivery frequency
• A single, clear monthly amount is shown before commitment

This keeps decisions transparent and pressure‑free.

4) Immediate or deferred sign‑up

After reviewing the plan, patients can:

• Join immediately in the practice, or
• Complete sign‑up later in the Primoro mobile app, where the saved plan is waiting

This removes sales pressure while preserving intent.

5) Automated Direct Debit billing

• Monthly billing via Direct Debit (GoCardless)
• No card payments
• Automatic retries if a payment fails
• Fulfilment paused if payment remains unresolved

Subscriptions run month‑to‑month and can be cancelled with one month’s notice.

6) Interval‑based fulfilment (not bundles)

• Products are shipped only when due, based on their interval
• Different items within the same plan may ship on different schedules
• Fulfilment handled automatically through Primoro’s supplier network

Practices do not need to manage packing, postage, or logistics.

7) Patient self‑service experience

Through the Primoro patient mobile app, patients can:

• review their personalised hygiene plan
• see what products are included and when deliveries are due
• track upcoming Direct Debit payments
• update delivery address or payment details
• cancel with one month’s notice

This keeps administration light for the practice.

8) Engagement & habit‑building (optional)

Hygiene Subscriptions can optionally support daily hygiene habits through in‑app reminders and simple progress tracking, aligned to hygienist recommendations.

Via the Primoro patient mobile app, patients may:

• receive gentle reminders to complete daily hygiene routines (such as brushing, interdental cleaning, or rinses)
• track consistency using simple streaks (for example daily or weekly completion)
• earn badges for sustained habits and subscription milestones

These engagement features are designed to reinforce good daily routines, increase confidence and motivation, and support preventive care — without clinical judgement, scoring, or penalties.

9) Unified communications & alerts

• Patients receive payment and delivery notifications
• Tracking links are sent automatically when items ship
• Staff are alerted to failed payments or cancellations
• All activity flows through the Communication Hub and to patients via the Primoro mobile app

No separate systems to monitor.

How it fits within Primoro

Hygiene Subscriptions work alongside:

• Care Plan Subscriptions — for clinical memberships
• Patient Mobile App — enrolment, engagement, and habit‑building
• Communication Hub — reminders, notifications, and alerts
• Product Shop — enabling one‑off purchases (for example electric toothbrushes or additional oral‑care items) alongside subscriptions

The module operates independently while integrating cleanly with the wider Primoro platform.

Value for the practice

By offering Hygiene Subscriptions, practices benefit from:

• Stronger continuity of care between visits
• Increased acceptance of hygienist recommendations
• Predictable, recurring product revenue
• Minimal administrative overhead
• No stock holding required (optional on‑site starters supported)

Frequently asked questions

Is this the same as a Care Plan?

No. Hygiene Subscriptions cover at‑home oral‑care products, not clinical visits. They work alongside Care Plans but are completely independent.

Are there set plans or plan names?

No. Every hygiene subscription is built bespoke during the appointment. There are no predefined plans, tiers, or kits.

How is each subscription created?

The hygienist selects the appropriate sundries from each hygiene category and sets delivery intervals. The monthly price updates dynamically in real time as the subscription is built.

Does pricing change based on what’s selected?

Yes. Pricing reflects the products chosen and how frequently they are supplied. Patients see a single, clear monthly amount before confirming.

Is there a minimum commitment?

Yes. Each subscription has a minimum 3‑month commitment, followed by a rolling notice period thereafter.

Do patients have to sign up immediately?

No. Patients can complete enrolment during the appointment or later through the Primoro patient mobile app.

Do patients receive daily hygiene reminders?

Optionally, yes. Practices can enable app‑based reminders to support daily hygiene routines recommended by the hygienist.

Is there any gamification or progress tracking?

Yes. Patients may see simple streaks and earn badges for consistent routines and subscription milestones. These features are motivational only and do not affect care, billing, or fulfilment.

Can patients still buy one‑off products like an electric toothbrush?

Yes. One‑off purchases are handled through the Product Shop, which works alongside Hygiene Subscriptions for items better suited to single purchase.

Who handles delivery and fulfilment?

Primoro manages fulfilment through its integrated supplier network. Practices don’t need to manage stock, packing, or postage.

Final CTA

Extend hygienist care beyond the appointment — without extra admin.

→ Request a demo (/request-a-demo) → Explore the Primoro Platform

Module Specification v1.0

Aligned to Design Standard and Hygiene Plan Membership technical specification